February 2012
2 posts
May 2011
5 posts
“In the next few years I think we’ll see the emergence of three agency...”
– Nick Law again
“I think about the progress we’re making in building a balanced creative...”
– Nick Law on adverblog
JACK: Experience Brands: Coke at 125: Lessons all... →
experiencebrands:
The Ad Age cover story on Coca-Cola’s 125th anniversary includes a fascinating interview with Phil Mooney, VP of “heritage communications”—responsible for leveraging Coke’s vast archive as the huge brand asset it is.
There are some great lessons to be gleaned from Coke’s archive that all…
March 2011
4 posts
February 2011
2 posts
“ Some drink deeply from the river of knowledge. Others only gargle. ”
– Woody Allen (via quote-book)
January 2011
2 posts
November 2010
4 posts
“Creative teams… now need to behave more like improv actors — “story building”...”
– The Future of Advertising (via interestingsnippets)
“All models are wrong, but some are useful.”
– George Box
October 2010
10 posts
WatchGenius use of the database of intentions by Converse
Evolution of media: from Websites to the Internet...
In 1996, Webpages became media. In 2001, search became media. In 2005, people became media. In 2007, status updates became media. Last year, places became media. And in 2010 objects will become media. (source)
Watchcomplexity, change and wellbeing
September 2010
3 posts
WatchSweet procrastination…
Watchaltnytterfarlig:
“The two perspectives, game and object, are what’s really interesting” - xx (via Creativeapplications.net)
August 2010
10 posts
“Give me six hours to chop down a tree and I will spend the first four sharpening...”
– Abraham Lincoln (via techsmo)
This is what planning is all about
WatchSusan Blackmore on Memes and Temes (TED 2008)
“Nassim Taleb once advised people to ignore any news you don’t hear in a...”
– Chris Anderson
WatchManifesto For A New Ad Agency
WatchCAT NY 2010
(and part 2)
July 2010
12 posts
Embracing Serendipity
Doing things in a Polychronic way, says Ito, lacks order and scalability but is rich in context and serendipity and some of the best meetings with the most value have been with connections outside of his normal circle (like Granovetter’s strength of weak ties). The point being, that if you plan everything then you are not open to serendipity or unseen value:
“So while my life...
the new agency
“At a recent ANA Senior Marketers Think Tank meeting, Bob Greenberg, chairman-CEO of R/GA, aptly described the new agency. It may, he said, have some traditional titles, such as planners and buyers. But there will increasingly be new ones, like interaction designers — those who deeply understand the user experience, or how people interact with the brand in both the online and...