Trashradar

Nov
24th

Tue

Choose your paranoia!

Nov
20th

Fri

altnytterfarlig:

I really like this ad/film for Hyperisland. Excellent promo for student applicants. (via @Kulturtrends)

Nov
10th

Tue

iTie - Augmented making sense

Nov
9th

Mon

Curated perception has long been a free-for-all land grab aimed squarely at focusing the attention of a market. Because information is now instantly and freely shared, those brands with the largest gaps between fabricated perception (traditional marketing) and the authentic character of their actions (products, services, human interactions) will be the quickest to sputter and implode. This is true no matter what new platforms are employed to manipulate awareness, or what tools we use to examine them. Brand experience is an illusion, human experience is real.

— Zeus Jones

Nov
3rd

Tue

altnytterfarlig:

Endless Racing Game for iPhone… (via engadget.com)

Nov
1st

Sun

Spur - a video series about planning

Oct
29th

Thu

Smart thoughts on Planning

Oct
20th

Tue

“We applied the lens of advertising (interuptive, message-based) to new
media. Instead we should apply the lens of new media (interactivity,
iteration) to advertising” (Gareth Kay & Jason Oke)

A brand is no longer what we tell the consumer it is
- it is what consumers tell each other it is.

—

Scott D. Cook

Founder and Chairman of the Executive Committee – Intuit
Board of Directors – P&G

Oct
18th

Sun

Print materials didn’t mean the end of face-to-face conversation. Websites didn’t mean the end of print materials. Social Media doesn’t mean the end of the websites…or print materials…or face-to-face conversation.

But with so many channels, having a strong brand—strong enough to keep all of those vehicles pulled together—is critical.

— Brandon C. Walsh/ Tamsen S. McMahon - Sametz Blackstone Associates

Oct
14th

Wed

Take risks with unique ideas and see what happens. In this digital world, failing doesn’t mean defeat … but the key is being able to fail fast so you can get on to the next idea.

— Dave Knox, corporate marketing brand manager for digital business strategy at Procter & Gamble.

nice real world/animation mashup

Rethinking the Planner’s Role
To take advantage of these strategic communication opportunities, planners need to re-think their fundamental approach. The audience is networked - they can communicate in real-time to each other AND we can eavesdrop on those ‘conversations’. The role of the planner becomes less about ‘the brief’ and more about ‘the framework’ for real-time, authentic, transparent communications, powered by the brand.

— Lori Laurent Smith

Internet Live Stats

Classic!