“As long as you can make another human being say, ‘What happens next?,’ you’ve told a story.”
10 questions for Douglas Coupland.
interactive projection
“In the next few years I think we’ll see the emergence of three agency models. The model born from the traditional agencies will excel in creating stunts that start in mass media or online and then (if they hit a cultural nerve) are fuelled by social media. A pure digital agency model will survive by continuing to create a systematic service layer for clients. This will include e-commerce, e-CRM and all the utility/informational stuff companies will need to stay relevant in the networked world. The third model is a hybrid of brand story telling and systematic design. This is the hardest and involves innovating and communicating. It’s the model I’m most interested in.”
— Nick Law again
“I think about the progress we’re making in building a balanced creative offering. This involves teams with people who can tell simple powerful stories sitting next to people who can design systems. Half of it is getting the right talent, the other half is creating a culture that respects and utilizes these different ways of thinking.”
— Nick Law on adverblog
JACK: Experience Brands: Coke at 125: Lessons all brands should heed »
The Ad Age cover story on Coca-Cola’s 125th anniversary includes a fascinating interview with Phil Mooney, VP of “heritage communications”—responsible for leveraging Coke’s vast archive as the huge brand asset it is.
There are some great lessons to be gleaned from Coke’s archive that all…
garp:
devincastro: Advice for Living by Christian S.
“ Some drink deeply from the river of knowledge. Others only gargle. ”
— Woody Allen (via quote-book)
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